Did Godrej accidentally rebrand into another company's logo? The new "GI" mark has sparked debate for its similarity to Guerrilla's identity — and raises a bigger question: are brands getting too minimal to stay distinctive? Reminders for designers: • Minimal ≠ memorable • Simplicity needs originality • Due diligence is part of good design Coincidence or process failure?
Has anyone interviewed with Capital One multiple times before? I went through a "power day" back in 2024 and didn't get the job, but have been repeatedly asked to interview for various roles since then and have never moved into another power day. I'm convinced that they're only reaching out to me to check a legal box before hiring internally so that they don't have to bother looking for new candidates.
Looking for freelance designers (mid and senior) at a small group within a larger agency. Wide array of types of work including all creative services... anything from branding, digital, print, site design, campaign creative, presentation design and decks for pitches etc. Happy to try to align interests and strengths it I can. Remote is fine but would like eastern standard time hours and NY and surrounding area located for potential fulltime. Please dm with portfolio, rates and availability.
Management heavily micromanages the drafting and design process. Rather than providing standard PDF markups, leadership goes directly into live Revit models to leave inefficient, color-coded notes and make their own changes. They often spend more time creating complex notes in the model than it would take staff to simply fix the issue. There is also a frustrating tendency to heavily critique how you accomplish a task in the software, even when the final PDF output is perfectly correct."
How much are we charging for full brand guidelines these days? I haven’t done one for freelance in about 7 years so I have no idea what to charge. Icon, wordmark + 5 department variations, all the standard brand book stuff (type, color, usage) and exporting all the file types for the main logo and all departments. Looking for a jumping off point here as I know there’s nuance. Not a mom and pop company. Any guidance would be much appreciated!
