How much are we charging for full brand guidelines these days? I haven’t done one for freelance in about 7 years so I have no idea what to charge. Icon, wordmark + 5 department variations, all the standard brand book stuff (type, color, usage) and exporting all the file types for the main logo and all departments. Looking for a jumping off point here as I know there’s nuance. Not a mom and pop company. Any guidance would be much appreciated!
Looking for mentorship as I transition from an Advertising CD (art direction) into branding and identity work, as it’s always been a passion of mine. Willing and expectating to pay for training/mentorship and really looking for someone to really help elevate my design skills and set the blueprint for self practice as well as guided reviews and theory. If interested please DM me.
I need help creating a digital portfolio. I’ve been at the same company for 10 years, and that was also the last time I updated my portfolio! I used Wix and had a physical book to show older work before transitioning to digital design, the world has changed. I just need a site with a good template, where I can add my stuff easily on my own and maintain it going forward. Thoughts on where I can have this done? Looking to pay for something good.
Looking for freelance designers (mid and senior) at a small group within a larger agency. Wide array of types of work including all creative services... anything from branding, digital, print, site design, campaign creative, presentation design and decks for pitches etc. Happy to try to align interests and strengths it I can. Remote is fine but would like eastern standard time hours and NY and surrounding area located for potential fulltime. Please dm with portfolio, rates and availability.
I’d love some perspective from ppl working in playables/gamified ads/interactive creative. Additional details in the image attached. But the TLDR version is that I need some perspective from ppl in similar roles: What’s considered a realistic turnaround for higher-end custom playables/gamified ads?How do ur teams scope projects when most assets are being created internally? Are teams typically handling this w/ larger creative teams, longer timelines, reusable systems/templates, etc?
You are not only charging for the time to make it, you are charging for the value it brings to their company for the next decade or two. A brand is not just dressing; it’s helping recognition, it’s underscoring their market position, it’s something that is the first shot fired in competing with all their rivals. And they get to register and own the trademark. This is all valuable. Remember this when you explain the cost. In 1986, Paul Rand charged Steve Jobs $100,000 for the NeXT logo ($300,00 in today’s dollars).
That price was a good deal because it was an emblem, logo and wordmark all rolled into one single piece that worked anywhere, even physically on the product itself. Also, Rand told Jobs he was only allowed to get one logo and that was it. No options, no feedback, no back and forth. It would’ve cost even more otherwise.
I paid approximately US $1400 to an Indonesian designer last year for a logo, word mark, 3 color variations, brand guide, and various file types. My company was a startup. I had quotes of $1-2K from local US designers for just a logo.
Definitely see what you're saying. My startup only had one very specific niche customer type, so by even having a logo and brand identity, we were already ahead of our competitors, who were sole proprietors with no company name, or generic company names that were easily forgettable (like their initials). We ended up not launching at the 11th hour for unrelated reasons, but I do wish I could've held onto the company logo and name.