Communications Manager

PepsiCo wants consumers to more easily recognize their many brands and so they've launched a new logo. What do you think of the logo and do you think this will help consumers more easily identify/remember the company's many brands? https://www.adweek.com/brand-marketing/pepsicos-first-new-logo-in-25-years-marks-its-shift-to-a-branded-house

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  1. Communications Manager
    Author

    I'm not that impressed by the logo and not sure it will stand out to consumers.